Apparently indie darling Zooey “Zoey” Deschanel has launched a new lifestyle website, along with her Los Angelean gal-pals, Sophia Rossi (former producer of The Hills) and Molly McAleer (self-described “Internet Sensation”!). The site, HelloGiggles.com, is pitched as “the ultimate entertainment destination for smart, independent and creative females. Everything hosted on the site will be lady-friendly, so visitors need not worry about finding the standard Boys Club content that makes many entertainment sites unappealing to so many of us.”
I took a quick look, and it seems very cute… if a little confusing. That’s just a first impression though… I imagine the more time you spend there, the more comfortable you become with their overlapping categories. Plus, being the manly man that I am, I’m not really their target demographic… although I did get a chuckle out of the little cartoon-heads of the site’s founders, which giggle every time you move the mouse over them! Bless. Obviously the site’s still quite new, so Deschanel has only contributed one article herself so far… a “crafternoon” tutorial which talks readers through the process of sewing together their own simple drawstring bag. There aren’t any photos of her actually working on the bag personally, or even holding the finished item… but she wouldn’t lie to us about something like that, would she? Would she!!!???